It's any Internet marketer's dream to hit the front page of Google and drive in targeted traffic, but in order to maintain your rank there are a few things that you need to focus on, such as the ones given below ...

Your Content and Pages Should be Fresh: Search engines love sites that are updated on a regular basis; a stagnant site that doesn't offer anything new to the visitors is not very valuable in the eyes of Google for the obvious reasons. If you want to keep on ranking for your targeted keywords, without losing your valuable organic traffic, then keep adding new content and pages to your website. If your content starts to get old it could lose its relevance and prove not to be useful after a while. Updating your site on a regular basis helps add to your credibility and create more value for your site as well as provide incentive for the search engine spiders to keep coming back. Search engine spiders know very well just how many pages are included in your website and will favor the sites that are updated regularly. You also need to keep adding internal links to your site along with that content because a strong structure of internal links is just one thing that will help you keep your rank steady.

Keywords Should Be Used as Needed: If you don't place your keywords strategically through your pages, your rank could suffer. You need to insert your keyword in the title, in the headline, the images, etc. Even though they know just how important it is, lots of Internet Marketers and webmasters ignore this step. When you put your keywords into the right places, you'll get a leg up on your competition and it will be a lot easier for you to keep your rank. Even if your website is ranking well without the keywords being inserted, just on the basis of backlinks, you should consider putting in the keywords at the appropriate places because your ranking may fall without doing it.

Understand Your Success: Overtime, things may change and not be as they used to be when you started to optimize your site. This is the reason that you need to analyze the successes you have as you have them--so that you can compare your analytics data to the changes in the landscape to see how one affects the other. Because so many others ignore this, you should be able to get all sorts of great data that can help you make sure that your rank stays the same. You might see that some strategies will continue to work the same but others don't. Spend your time focusing on the strategies that work for you will help you quite a lot.

It becomes clear from the article above, that you must play the SEO game consistently to stay on top. If you don't want your position to drop, you need to be active with your website optimization.